https://abintegrity.com/blog/ Essays on honest ecommerce experimentation. en Sun, 05 Jul 2026 18:00:00 GMT https://abintegrity.com/blog/how-much-traffic-do-you-need-to-ab-test https://abintegrity.com/blog/how-much-traffic-do-you-need-to-ab-test Sun, 05 Jul 2026 18:00:00 GMT At 10,000 visitors a month, detecting a 10% lift takes 56 weeks. The arithmetic to run before any test, and what actually works at small-store traffic.